Empowering Nations. Elevating Futures.
The World Business Federation is a global, non-political, and non-profit international business organisation dedicated to connecting entrepreneurs, business groups, industry associations, and economic experts worldwide. Its mission is to build a global business cooperation platform with the original aspiration of “Connect the World, Shape the Future,” promoting cross-border cooperation, corporate alliances, industrial investment, technological innovation, resource sharing, value sharing, and sustainable development. The Federation’s headquarters is located in Singapore, an international economic hub, and it has branches and strategic cooperation offices in multiple countries and regions.
世界商业联合会是一个全球性、非政治、非营利的国际商业组织,致力于连接世界各地的企业家、工商团体、行业协会与经济专家,搭建全球化商业合作平台,以“连接世界、共创未来”为初心,推动跨国合作、企业联盟、产业投资、技术创新、资源共享、价值共享与可持续发展。联合会总部设立于新加坡国际经济枢纽城市,并在多个国家和地区设有分支机构和战略合作办事处。
Cooperation · Innovation · Inclusiveness · Win-Win
We firmly believe that through mutual trust and cooperation, continuous innovation, cultural inclusiveness, and mutual benefit, we can work together to promote the prosperity and development of the global economy.
合作 · 创新 · 包容 · 共赢
我们坚信,通过互信合作、持续创新、文化包容与互利共赢
能够共同推动全球经济繁荣发展。
Build the world’s most influential business alliance platform.
Become a bridge for international economic cooperation and the preferred partner for enterprise globalization.
打造全球最具影响力的商业联合平台
成为国际经济合作桥梁和企业全球化发展的首选伙伴。
Promote global business connectivity and support win-win industrial development.
Help build a new international business ecosystem that is open, inclusive, fair, and shared.
促进全球商业互联,助力产业发展共赢
助力构建开放、包容、公平、共享的国际商业新生态。
Empower global businesses, connect consumer resources, and promote a sustainable business ecosystem.
赋能全球商家,链接消费资源,推动可持续发展商业生态。
1. Build a global enterprise resource-sharing platform to promote cross-regional business cooperation.
构建全球企业资源共享平台,推动跨区域商业合作。
2. Facilitate and streamline international trade, helping SMEs to “go global.”
促进国际贸易便利化,助力中小企业“走出去”。
3. Establish industry, capital, and technology exchange mechanisms to drive innovation and dynamic growth.
建立产业、资本、技术交流机制,推动创新驱动发展。
4. Create communication bridges between enterprises, governments, and international organisations.
搭建企业与政府、国际组织之间的沟通桥梁。
5. Cultivate a new generation of international business leaders and young entrepreneurs.
培育新时代国际商界领袖与青年企业家人才。
6. Identify and develop enterprises and brands with strong growth potential and global competitiveness.
发掘有发展潜力的企业和国际化品牌。
President, World Business Federation - Chairman of Rihui International Group (also known as Rihui International Resort).
Cheng Yueh-Tsai rose from humble beginnings to become a pioneering business leader. Originally a theater actor and journalist, he later ventured into business, hospitality, and tourism as a multifaceted entrepreneur. With sharp market instincts and innovative thinking, he created the Rihui International brand—a resort infused with stories and creativity. Through the concept of “smart wellness,” he opened a new chapter in senior tourism, demonstrating his vision and determination as a true “trend dream-maker.”
As early as the 1990s, Cheng put forward the idea of “cross-industry alliances.” He foresaw that future business competition would no longer be between individual companies, but between industries and ecosystems. Decades of practice have proven this correct: countless cross-sector collaborations and industry alliances have reshaped the global business landscape. Business relationships have shifted from competition to cooperation, from zero-sum to win-win. His philosophy strongly aligns with that of the World Business Federation: only through connection and cooperation can the future truly be created.
____________________________________________
郑越才先生白手起家,成长为一位开拓性的企业领袖。曾是剧团演员和记者,后来跨足商界、饭店与旅游业,成为一位多面向的创业者。凭借敏锐的市场嗅觉和创新思维,他打造了充满故事与创意的日晖国际品牌。通过“智慧养生”的理念,他为长者旅游开辟了新的篇章,体现出他作为真正“趋势造梦者”的远见与魄力。
早在90年代初,他就提出了“异业联盟”的理念。当时,他认为未来的商业竞争将不再是单一企业之间,而是产业与产业、生态与生态之间的竞争。几十年的实践证明这一观点正确:无数跨界合作和产业联盟已经重塑了全球商业格局。商业关系从竞争走向合作,从零和走向多赢。他的理念与世界商业联合会高度契合——唯有通过连接与合作,方能真正创造未来。
President, World Business Federation – Indonesian Chapter
Current Positions:
Mr. Aswen S. Utomo is a prominent advocate of economic and trade cooperation between Indonesia and China. He played a key role in the early development of the Jakarta-Bandung High-Speed Railway, serving as a vital bridge of communication between both countries and contributing strategic insight and support to this landmark infrastructure project.
Highly respected in Indonesia’s business community, Mr. Utomo is known for his visionary leadership, pragmatic approach, and commitment to cross-border collaboration. He is widely regarded as a "Bridge for Economic Cooperation." He has long dedicated himself to advancing global trade, industrial connectivity, and cross-border business integration. Guided by the principles of “Consultation, Co-construction, and Shared Benefits,” Mr. Utomo champions a new global business landscape rooted in openness, inclusiveness, and mutual benefit.
In addition to his work in traditional industries, he actively promotes collaboration in key emerging sectors, including digital economy, green development, and industrial transformation. He helps enterprises access international markets and facilitates global resource sharing and optimal allocation. Through his leadership at the World Business Association – Indonesia Chapter, Mr. Utomo is committed to enhancing ASEAN economic cooperation and fostering a vision of “Global Business Connectivity and Industrial Win-Win Collaboration.”
____________________________________________
现任职务:
杨新晟总会长是印尼与中国企业经贸交流的积极推动者,亦是印尼雅万高铁项目引路人之一。在雅万高铁初期立项中,他积极搭建双方沟通桥梁,为这一具有历史意义的重大工程贡献了智慧与力量。
在印尼商业界,杨新晟总会长因其远见卓识、务实作风与跨国合作精神而广受尊敬,被誉为**“经贸合作的桥梁”。长期致力于推动全球经贸合作与跨境产业互联。他秉持“共商、共建、共享”**的理念,倡导以开放包容、互利共赢为核心的全球商业新格局。
他更是积极推动数字经济、绿色发展、产业升级等领域的交流合作,帮助企业拓展国际市场,实现全球资源的共享与优化配置。他致力于通过世界商业联合会印尼总会,推动东盟地区的经贸往来,促进**“全球商业互联、产业合作共赢”**。
President, World Business Federation – China Chapter
Current Positions:
Mr. Song Yixing is a renowned business strategist and a pioneering advocate for innovation in China. He has long been committed to driving forward the transformation of business models, the integration of capital and industry, and the development of entrepreneurial ecosystems.
As a key initiator, Mr. Song brought together dozens of policy experts, economists, financial professionals, and entrepreneurs from across the country to jointly establish Innovation China—a strategic platform designed to accelerate enterprise transformation and cross-sector collaboration in China. Under his leadership, Innovation China established its own think tank and independently developed the groundbreaking “Capital-Intelligence Chronicle” system, which integrates three major practical platforms: Capital Saga, Infinite Models, and Return of the King. This initiative has facilitated project incubation, model innovation, and capital matchmaking, gathering nearly 5,000 member enterprises and fostering numerous high-quality ventures.
As President of the World Business Association – China Chapter, Mr. Song actively upholds the association’s mission of “Connecting the World, Co-Creating the Future” and its vision of “Building the World’s Most Influential Business Alliance Platform.” He has taken the lead in proposing an innovative development model that combines Value Consumption 5.0, Digital Home, Value Internet, and Industrial Ecosystems, empowering businesses, entrepreneurs, and consumers in China and globally to achieve sustainable growth through shared success and collaborative development.
Mr. Song Yixing continues to play a vital role in shaping the future of global commerce and remains dedicated to fostering a value-driven, interconnected business world.
____________________________________________
现任职务:
宋益兴总会长是中国知名的企业战略家与创新推动者,长期致力于推动商业模式创新、资本与产业融合,以及企业家生态系统建设。
他曾联合全国数十位政府政策专家、经济学家、金融专家和企业家,共同创立了创新中国,为中国企业的转型升级与跨界合作搭建了全新的战略平台。在他的带领下,创新中国成立研究院并自主研发,推出了具有开创性的 “资智通鉴” 系统,涵盖“资本演义”、“模式无边”、“王者归来”三大实践平台,推动项目孵化、模式创新与资本对接。该平台汇聚了近 5000家会员企业,孵化了众多优质项目。
作为世界商业联合会中国总会长,宋益兴先生积极践行联合会**“链接世界,共创未来”的使命,推动“打造全球最具影响力的商业联合平台”的愿景。他率先提出“价值消费5.0”+“数字家庭”+“价值互联网”+“产业生态”**的创新发展模式,助力中国及全球范围内的企业、商家、创业者与消费者,在共享、共赢的格局中实现长远发展。
通过其战略思维与实战经验,宋益兴先生持续推动全球商业合作与商业模式变革,为新时代的全球企业生态建设贡献智慧与力量。
Honorary Chairman, World Business Federation – Indonesia Chapter
Current Positions:
Ambassador AL Busyra Basnur is a veteran Indonesian diplomat and a prominent figure in public diplomacy. He currently serves as Honorary Chairman of the World Business Federation – Indonesia Chapter and President of the Indonesia-China Friendship Association. With extensive experience in international relations, public diplomacy, and cross-cultural engagement, he has made outstanding contributions to strengthening Indonesia’s economic and cultural exchanges worldwide, particularly with China.
Over a diplomatic career spanning more than 30 years, Ambassador AL Busyra Basnur has held key positions including Consul General of Indonesia in Houston, USA; Secretary of the Directorate General of Public and Information Diplomacy at the Indonesian Ministry of Foreign Affairs; and Ambassador to Ethiopia, concurrently accredited as Ambassador to Djibouti and Permanent Representative to the African Union. These roles equipped him with expertise in multilateral cooperation, strategic international communication, and interregional economic relations.
As a scholar-diplomat, he authored Quality Thinking in the 21st Century and Ethiopia: Do What to Do Ambassador, donating these works to educational and academic institutions to promote cultural and intellectual exchange. He advocates using ideas and knowledge as bridges for global understanding and cooperation.
In 2025, he was appointed President of the Indonesia-China Friendship Association, actively promoting deep dialogue and strategic cooperation between Indonesian and Chinese enterprises. His leadership has energized bilateral relations and built trust and mutual benefits among entrepreneurs.
As Honorary Chairman of the World Business Federation – Indonesia Chapter, Ambassador AL Busyra Basnur continues to uphold the vision of “Connecting the World, Co-Creating the Future,” promoting cooperation between Indonesian and global entrepreneurs, strengthening bilateral and multilateral economic exchanges, and contributing to building a more open, inclusive, and shared international business environment.
____________________________________________
现任职务:
Ambassador AL Busyra Basnur 是印尼资深外交官与公共外交领域的杰出代表,现任世界商业联合会印尼总会荣誉主席、印尼–中国友好协会总主席。凭借其在国际关系、公共外交与跨文化交流方面的丰富经验,他为推动印尼与世界各国,特别是中国的经贸合作与人文交流作出了卓越贡献。
在其超过三十年的外交生涯中,他曾先后担任印尼驻美国休斯顿总领事(Consul General)、印尼外交部公共外交与信息外交秘书(Sekretaris Direktorat Jenderal Informasi dan Diplomasi Publik),并出任印尼驻埃塞俄比亚大使(Ambassador to Ethiopia),兼任驻吉布提(Djibouti)大使及印尼驻非洲联盟(African Union)常驻代表等重要职务。这些经历使他在多边合作、国际战略沟通与跨区域经济关系构建方面积累了深厚的专业能力与广泛的人脉资源。
作为一位学者型外交官,他著有《Quality Thinking in the 21st Century》和《Ethiopia: Do What to Do Ambassador》,并将其捐赠给教育和学术机构,用以推动文化、教育与学术交流。他始终倡导以思想与知识为纽带,促进国际理解与合作。
2025年,Ambassador AL Busyra Basnur 出任印尼–中国友好协会总主席,积极推动印尼与中国两国企业间的深度交流与战略合作,为两国关系注入新动力,也为企业家之间的互信与共赢搭建了新的桥梁。
作为世界商业联合会印尼总会荣誉主席,Ambassador AL Busyra Basnur 将继续秉持“链接世界,共创未来”的愿景,推动印尼与全球企业家群体的合作对接,深化双边与多边经贸往来,助力打造更加开放、包容、共享的国际商业新格局。
Honorary Chairman, World Business Federation – Indonesia Chapter
Current Positions:
DR Gugun Gumilar, PhD is a distinguished figure in Indonesia’s academic and public affairs landscape. He currently serves as Special Staff to the Minister of Religious Affairs, focusing on religious cooperation and international engagement. He is also Vice Chairman for Religious Affairs at the Indonesian Chamber of Commerce and Industry (KADIN), where he actively promotes the integration of religion, economy, and society to foster cross-cultural dialogue and social harmony.
As the founder of Institute of Democracy and Education (IDE) Indonesia, Dr. Gugun has long been committed to democratic governance, educational reform, and youth empowerment. He firmly believes that education and dialogue are essential drivers of social progress and peace, and he consistently champions initiatives that advance Indonesia’s transformation through research, practice, and advocacy.
On the international stage, Dr. Gugun has represented Indonesian youth at major global platforms including the Center for Strategic and International Studies (CSIS) in Washington, D.C. and the United Nations Headquarters. His active participation in youth forums and interfaith dialogues across Qatar, Doha, Shanghai, Singapore, and Azerbaijan reflects his commitment to cross-cultural understanding, youth leadership, and peacebuilding.
As Honorary Chairman of the World Business Federation, Dr. Gugun Gumilar brings unique strengths in religious affairs, educational innovation, and global exchange. He is dedicated to fostering cooperation and trust across civilizations, industries, and nations—helping the Federation fulfill its mission of “Connecting the World, Co-Creating the Future.” Through his leadership, he aims to create inclusive, win-win, and sustainable development opportunities for entrepreneurs, youth, and societies worldwide.
____________________________________________
现任职务:
DR Gugun Gumilar,PhD 是印尼学术界与公共事务领域的杰出代表,现任印尼宗教部部长特别助理,专责宗教合作与国际事务。同时,他担任印尼商会(KADIN)宗教事务副主席,积极推动宗教、经济与社会的深度融合,为跨文化交流与社会和谐贡献力量。
作为 印尼民主与教育研究所(IDE) 的创始人,Gugun 博士长期致力于民主治理、教育改革与青年赋能。他坚信教育与对话是社会进步与和平发展的核心驱动力,并通过研究、实践和倡导,持续推动印尼社会的积极变革。
在国际舞台上,Gugun 博士积极参与多个全球重要平台的交流与对话。他曾代表印尼青年在 美国战略与国际研究中心(CSIS,华盛顿特区) 及 联合国总部 等场合发声,展现印尼青年在全球事务中的视野与担当。他也多次受邀前往 卡塔尔、杜哈、中国上海、新加坡、阿塞拜疆 等地,参与国际青年论坛与宗教对话,推动跨文化交流、青年领导力发展与和平倡议。
作为世界商业联合会名誉主席,DR Gugun Gumilar,PhD 将发挥其在宗教事务、教育创新与国际交流方面的独特优势,推动不同文明、不同产业、不同国家之间的合作互信,助力联合会实现“链接世界,共创未来”的使命,为全球企业家、青年与社会开拓更加开放、共赢与可持续的发展机遇。
Honorary Chairman, World Business Federation – Indonesia Chapter
Current Positions:
S. Suryadi H (Li Changzu) is a well-respected figure in the Indonesian Chinese community and a dedicated socio-cultural activist. For many years, he has worked tirelessly to promote friendship, cultural exchange, and grassroots cooperation between Indonesia and China. With extensive experience in cultural, social, and organizational activities, he has played an active role in chambers of commerce, Chinese community associations, and international exchange affairs.
As Chairman of the Board of the Indonesia–China Friendship Association (PPIT), Mr. Suryadi has actively promoted collaboration between local governments, social organizations, and business communities in both countries. He has frequently represented Indonesia in bilateral exchanges, cultural events, and official dialogues, serving as a bridge of cooperation between the two nations.
In his role as Vice Chairman of the Indonesian Chinese General Chamber of Commerce, he has led delegations on visits and facilitated economic cooperation projects between Indonesia and China, creating opportunities for stronger business-to-business ties.
Within the Chinese community in Indonesia, Mr. Suryadi also serves as Chairman of the Jakarta Li Clan Association, where he has organized delegations to visit overseas clan associations, strengthening solidarity and cultural exchange among Chinese diaspora communities worldwide. He maintains close ties with the Chinese Embassy and Consulates in Indonesia, as well as with cultural and educational institutions, supporting numerous cultural, educational, and youth exchange initiatives.
Through his lifelong contributions to culture, business, and social affairs, S. Suryadi H (Li Changzu) has earned widespread respect within the Indonesian Chinese community. He continues to be an important advocate for people-to-people diplomacy and an active promoter of Indonesia–China relations.
____________________________________________
现任职务:
S. Suryadi H(李常足)先生是印尼华社知名人士与社会文化活动家,长期致力于推动印尼与中国之间的友好交流与民间合作。他不仅在文化艺术与社会组织方面拥有丰富的实践经验,同时也在商会、华人社团及对外交流事务中发挥了积极作用。
作为印尼—中国友好协会(PPIT)理事会主席,李常足先生积极推动印尼与中国地方政府、社会组织及企业界的合作交流,多次代表印尼在友好交流活动与官方座谈中发言,为两国关系注入新的动力。
他同时担任印尼中华总商会副主席,率领代表团访问并参与中印尼经贸对接与合作项目,为两国工商界的交流搭建了坚实的桥梁。
在华社事务方面,李常足先生担任印尼雅加达李氏宗亲会主席,多次率团访问海外宗亲会,促进海内外华人宗亲的凝聚与交流。他也与中国驻印尼使领馆及文化教育机构保持密切联系,积极参与并支持多项文化教育与青年交流活动,推动两国民间关系的不断深化。
凭借其多年在文化、工商与社会事务中的突出贡献,S. Suryadi H(李常足)先生不仅赢得了印尼华社的广泛尊敬,也成为推动印尼与中国民间交流与合作的重要人物。
Honorary Chairman, World Business Federation – Indonesia Chapter
Current Positions:
Tenggono Chuandra Phoa (潘锭钏) is a distinguished figure in Indonesia’s business community and Chinese diaspora leadership. He currently serves as Secretary General of the Indonesian Electric Vehicle Industry Association (Periklindo) and Vice Chairman of the Indonesian Chinese Surname Association (PSMTI), playing an active and influential role in Indonesia’s economic development, Chinese community affairs, and bilateral relations between Indonesia and China.
In the field of electric vehicles, Mr. Phoa has long been at the forefront of industry development. He has shared deep insights on Indonesia’s EV incentive policies, market growth prospects, manufacturing capacity building, and the establishment of local CKD (completely knocked-down) factories. He actively provides strategic advice and serves as a bridge for upstream and downstream enterprises, contributing to the growth of Indonesia’s EV sector and advancing the nation’s energy transition and sustainability agenda.
As an active leader in the Chinese-Indonesian community, he has also made outstanding contributions to fostering cooperation among entrepreneurs, strengthening solidarity within the Chinese diaspora, and deepening Indonesia–China people-to-people ties. Through his participation in cross-border and inter-community cooperation initiatives, he continues to promote dialogue, trust, and practical collaboration.
As Honorary Chairman of the World Business Federation – Indonesia Chapter, Tenggono Chuandra Phoa will continue to leverage his strengths in the EV industry, business cooperation, and community affairs to promote deeper collaboration between Indonesia and the international community in green development, economic partnerships, and social connectivity—helping realize the Federation’s mission of “Connecting the World, Co-Creating the Future.”
____________________________________________
现任职务:
潘锭钏先生是印尼工商界与华社的重要代表人物,现任印尼新能源汽车工业协会(Periklindo)秘书长,以及印尼百家姓协会(PSMTI)副主席,在印尼经济发展、华社事务以及中印尼双边交流中发挥着积极而重要的作用。
在新能源汽车领域,潘锭钏先生长期关注并推动产业发展。他多次就印尼政府电动车激励政策、市场发展前景、制造能力建设以及本地组装厂(CKD 工厂)的布局发表深刻见解,并积极为产业链上下游企业提供对接平台和战略建议。他的努力不仅推动了新能源汽车产业在印尼的成长,也为能源转型与可持续发展贡献了力量。
作为华社的活跃领袖之一,他在促进中印尼企业家合作、推动华人社群团结与发展方面亦作出了突出贡献。通过参与多项跨国与跨社群合作项目,他不断促进印尼与中国之间的交流与互信,搭建务实合作的桥梁。
作为世界商业联合会印尼总会荣誉主席,潘锭钏先生将继续发挥其在新能源产业、工商合作与华社事务中的优势,积极推动印尼与国际社会在绿色发展、经贸合作与社会互联方面的深度合作,共同助力实现联合会“链接世界,共创未来”的使命。
We strive to stay in communication with our members. Have a question about our federation, or want to see if we match your specific needs? Send us a message, or give us a call. We're always happy to meet new members!
Mon | 09:00 am – 05:00 pm | |
Tue | 09:00 am – 05:00 pm | |
Wed | 09:00 am – 05:00 pm | |
Thu | 09:00 am – 05:00 pm | |
Fri | 09:00 am – 05:00 pm | |
Sat | Closed | |
Sun | Closed |
Sign up to hear from us about the latest news.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.